NACA® Live - Associate's Guide to Doing Business

The NACA® Live Business Guide Is Here!

Welcome! You're here because you're interested in performing or promoting your business in front of college programmers and talent buyers from all over the country, and we're here to help you get there.

To get started, download and read the NACA® Live Business Guide. This guide contains important policy, deadline and fee information for NACA® Live. Please make sure you've read and understand the information in the guide before submitting to showcase and/or purchasing exhibit space.

View/Download Guide

2020 NACA® Live Business Guide

So How Does This Work? And How Much Will It Cost?

The process and costs associated with exhibiting and/or performing at NACA® Live will depend on several factors. Let's walk through them step by step!

Step 1: Be an active NACA National Associate Member in good standing.
To exhibit and/or showcase at NACA® Live, you must be a national associate member for the 2019-20 membership year. Visit our membership site to learn more about membership options and apply. Regional members can contact to upgrade to a national membership.

Step 2: Purchase exhibit space.
Whether you're planning to submit material for showcase consideration or promote your goods and services to the college market (or both), you must secure at least one exhibit booth in the Campus Activities Marketplace. If you're submitting to showcase, your material will not be reviewed by the selection committee if you have not completed this step.

Cost per booth:$1,092
*NACA® Live exhibit space is non-refundable*

Purchase Exhibit Space

Not planning to showcase? Skip ahead to Step 5.


Step 3: Gather information for your act(s).
For each act you submit, you will need a bio, photo, pricing and other important information. If you have not already done so, you will need to add these acts to your roster.

Step 4: Submit your showcase application(s).
This is where you specify the performance material you'd like the selection committee to review, and which types of showcases you'd like to be considered for. 

Application deadline: Sunday, Oct. 13
Showcase submission fee (per act): $130*
Showcase Application

*Showcase submission fees are non-refundable

Step 5: Register.
A minimum of one full registration is required for each company exhibiting in the Campus Activities Marketplace for each conference. Day passes are also available. 

NACA® Live Registration

Great! All Done. What's Next?

That depends. If you didn't submit to showcase, all you have left to do is design your exhibit booth(s)! Make sure you've read the Marketplace rules to understand what is and isn't permitted. If you're planning to do demonstrations of any kind (close-up magic, etc.), you will need to pay your booth demonstration fee. Questions about this? Contact

If you submitted a showcase application, you will be notified of final selections on Wednesday, Nov. 6.

Once selections have been announced, you will fall into one of the three categories below.

Congratulations! You're well on your way to performing in front of hundreds of students and advisors who make decisions about entertainment and programming on their campuses. You will receive a letter of intent, which will need to be returned to NACA, along with your showcase fee, to secure your spot on stage.

Showcase fees vary by category. Be sure to check out our showcase fees and descriptions page for all of the details.

Hey, not bad! While a showcase slot is not guaranteed, there is still a chance that you can end up on stage.

Alternates are listed in order and sorted by showcase category. If a selected act declines their slot or cancels for any reason before the conference, the first alternate in that category will be contacted and offered that slot. If they accept, then all remaining alternates will move up one spot in the order. In other words, the second alternate becomes the first, the third becomes the second, and so on. If any alternates ahead of you cancel, you will also move up the list accordingly.

To secure your alternate slot, you will need to return your letter of intent along with the alternate fee.  If you get offered a showcase slot, this money will count toward the showcase fee. 

Showcase fees vary by category. Be sure to check out our showcase fees & descriptions page for all of the details.

You may not be performing live, but you can still make great connections and even book gigs in the Campus Activities Marketplace! Introduce yourself to campus decision makers, provide examples of your work, and even discuss potential dates during the conference. You may be just what a campus is looking for, even if they don't get to see you perform live.

There is also one last shot at getting on stage. Each conference has one on-site-selected showcase, which is voted on by attendees. If you receive the most votes, you will perform during the last showcase at NACA® Live!

Want a Closer Look at NACA?

Sign up for Discover NACA. This two-hour tour will enable you to get a better look at the Campus Activities Marketplace, check out a showcase and get your questions answered by current associate members.

For more information or to sign up, email

Share This Page