Mission, Vision, & Values


NACA empowers members to amplify the campus experience through inclusive learning, meaningful connections, and engaging entertainment that transforms college communities.


To create college communities where everyone belongs.

Core Values

These core values are the fundamental beliefs that guide our behaviors and decision making process. As a recognized leader in higher education, we believe our professional values are vital to the advancement of the Association and the campus activities profession.


Make fair and strategic decisions about the use of Association resources with a focus not just on the particular program, but for the long-term health of the Association.


Imagine and create new opportunities, improve experiences, and anticipate the needs of our members.


Enhance relationships through the effective, efficient and timely exchange of information and ideas.


Commit to see and celebrate the unique value in ourselves, others and the Association.


Provide opportunities for the acquisition of knowledge, skills and competencies.


Create with intention, environments where all people can thrive and be successful.