NACA Live
Keynotes
Saturday Keynote: Rules of Engagement// Data-Driven Happiness
Bobby Dutton, GrooveBoston Mission Six
To deliver great programs, we need to be able to measure the impact that they have on people – and that can be a challenge.
To complicate it further, we also need to make sure that the people working on the events are feeling connected and fulfilled – otherwise, we won’t be able to retain members, or deliver authentic happiness to our communities.
Through this dynamic session, we’ll discuss how to defend programs as an essential part of campus life – and how to protect our own mental health as we do it.
Key Topics & Takeaways:
- Learn how to track your own happiness in three objective categories
- Learn how to combat “negativity bias”
- Learn how to track your team's mental fitness, and their ability to thrive sustainably.
- Learn how "engagement arcs" can help paint a detailed picture of how an event performed – and how it will perform in the future.
- Learn how to articulate how engaged an audience is with a particular program in real time.
Bobby Dutton is a professional speaker, entrepreneur, and philanthropist. He's also a licensed commercial pilot and flight instructor -- for fun. Thriving at the intersection of engineering and art, Dutton created GrooveBoston in 2004, built on the statement "Music is No Longer a Spectator Sport." His team (now called GBM6) is about making people happy, through legendary events. Bobby's pioneering work on event design has won him awards internationally, and he was voted one of the "Top 25 Young Event Pros to Watch" by Special Events Magazine. After 20+ years of navigating high-stress situations as a business owner and event producer, Bobby found calm in an unlikely place: in the sky. He now teaches these aviation-inspired decision-making tools to thousands through events, keynotes, and workshops.