NACA Live

Saturday Keynote: Rules of Engagement// Data-Driven Happiness
Bobby Dutton, GrooveBoston Mission Six

To deliver great programs, we need to be able to measure the impact that they have on people – and that can be a challenge. 

To complicate it further, we also need to make sure that the people working on the events are feeling connected and fulfilled – otherwise, we won’t be able to retain members, or deliver authentic happiness to our communities.

Through this dynamic session, we’ll discuss how to defend programs as an essential part of campus life – and how to protect our own mental health as we do it.

Key Topics & Takeaways:

• Learn how to track your own happiness in three objective categories
• Learn how to combat “negativity bias”
• Learn how to track your team's mental fitness, and their ability to thrive sustainably.
• Learn how "engagement arcs" can help paint a detailed picture of how an event performed – and how it will perform in the future.
• Learn how to articulate how engaged an audience is with a particular program in real time.

Bobby Dutton is a professional speaker, entrepreneur, and philanthropist. He's also a licensed commercial pilot and flight instructor -- for fun. Thriving at the intersection of engineering and art, Dutton created GrooveBoston in 2004, built on the statement "Music is No Longer a Spectator Sport." His team (now called GBM6) is about making people happy, through legendary events. Bobby's pioneering work on event design has won him awards internationally, and he was voted one of the "Top 25 Young Event Pros to Watch" by Special Events Magazine. After 20+ years of navigating high-stress situations as a business owner and event producer, Bobby found calm in an unlikely place:  in the sky. He now teaches these aviation-inspired decision-making tools to thousands through events, keynotes, and workshops.

Audience: All attendees

Sunday Keynote: Me to We: Foster Belonging on Your Campus Through Your Own Growth
Victoria Alexander, Keppler Speakers

Content Creator, Phd, Educator focused on social change and belonging 

A third-generation educator whose work centers on authenticity, belonging, and meaningful social change, Victoria Alexander invites audiences into an honest and interactive journey toward progress—not perfection.

With over half a million followers across social media platforms, Victoria is known for blending storytelling, scholarship, and cultural commentary to create “edu-taining” experiences that are as insightful as they are impactful. Whether on stage or online, she empowers audiences to rethink their assumptions, embrace discomfort, and use their unique voices to build a more inclusive world—reminding us that when we change our minds, we change the world.

Through keynotes that explore implicit bias, anti-Blackness, LGBTQ+ history, and the complexities of identity in community life, Victoria invites audiences into an honest, interactive journey toward progress—not perfection. Her approach encourages personal reflection and collective action, helping participants move from passive awareness to engaged transformation.

With warmth, humor, and clarity, Victoria doesn’t just educate—she activates. Whether speaking to students, corporate teams, or national organizations, she leaves audiences with a renewed sense of purpose and practical tools for building communities grounded in equity, justice, and true belonging.