NACA Santa Clara

Presenter: Stacey Sottung, OnCampusText; Allison Marconi, Forbes Marketing Group

Audience: Undergraduates

Description:

Making a flyer and posting on social media is the absolute bare minimum for marketing your event. Choosing the right promotional items and adding text message reminders are what round out a complete marketing strategy.

This session will dig into why promotional items are a critical part of a successful organization while giving your student body something really cool that they will actually use every day.

Then, we’ll dive into why using event reminders via text message is an integral part of making sure students actually show up!

Presenter: Chloe Theobald, Pathify

Audience: Campus Staff

Description:

Discover how Pathify Communities transforms campus life by giving student organizations a modern, mobile-first hub to connect, collaborate and thrive. This demo showcases how clubs and organizations can create dynamic digital spaces featuring integrated group chats, discussion boards, event management, announcements and resource sharing — all within one cohesive platform. See how over 90% of students access these tools via mobile devices, meeting them where they already are. Learn how intuitive search, role-based permissions and consumer-grade design drive deeper engagement while giving advisors the oversight needed for governance and compliance. Perfect for institutions looking to replace fragmented systems with one unified solution that students actually want to use.

Presenter: Chloe Theobald, Pathify

Audience: Campus Staff

Description:

Learn how institutions are moving beyond simple attendance tracking to create comprehensive records of student growth and development. This demo explores Pathify's integrated approach to co-curricular transcripts, digital badging and financial management — three tools that transform how campuses recognize, reward and resource student involvement. See how competency-based badging creates pathways aligned with career readiness frameworks while automated activity verification reduces administrative burden. Discover how built-in financial management tools simplify budgeting, dues collection and expense tracking across hundreds of student organizations — replacing spreadsheets with transparent, auditable workflows. Walk away with practical strategies for demonstrating the value of out-of-classroom experiences to employers, graduate programs and accreditors while giving student leaders the financial tools they need to succeed.