Performing & Exhibiting

Get ready to create college communities where everyone belongs!

2026-27 Conference Sites

*Information on 2027 NACA Live in Columbus, OH coming in September. Sign up here for updates.

NACA Conferences Step-by-Step

So How Does This Work? And How Much Will it Cost?

The process and costs associated with exhibiting and/or performing at NACA Conferences will depend on several factors. Let's walk through them step by step!

Start Here: Review the Associate Conference Guide

Review the 2026-27 Associate Conference Guide for information on registration, exhibiting, showcasing, deadlines, and event policies.

Step 1: Be an active NACA Associate Member in good standing.

If you wish to attend one or more conferences for any reason, you must be a regional or national associate member for the 2026-27 membership year. Visit our membership site to find out which membership is best for you.

  • National Associate members can exhibit and submit to showcase at all NACA Conferences, as well as NACA Live. 
  • Regional Associate members can only exhibit and submit to showcase at one (1) NACA conference per the membership year (May 1-April 30).

Step 2: Gather information for your act(s).

For each act you submit, you will need a bio, photo, pricing and other important information.

Use this Showcase Application Prep Resource to prepare this information. 

Not planning to showcase? You can skip ahead to Step 4!

Step 3: Submit your showcase application(s).

This is where you specify the performance material you'd like the selection committee to review, which conferences you're submitting for, and which types of showcases you'd like to be considered for. Be sure to review our updated showcase categories before submitting. 

Application Fee: $180
Apply to showcase

Deadlines:

  • NACA Winston-Salem: July 9
  • NACA Hartford: August 6
  • NACA Santa Clara: August 13
  • NACA St. Paul: January 7, 2027

Step 4: Purchase exhibit space & register.

If you're planning to attend a NACA Conference, you must secure at least one (1) Exhibit Booth in the Campus Activities Marketplace and at least one (1) Full Registration for each conference you wish to attend. 

Exhibit Booth

Exhibit booth:

  • NACA Winston-Salem: $420
    • Includes 10' x 10' Booth (8' back drape and 3' side drape), ID sign, 6' table with skirt, 2 chairs, trash can
  • NACA Hartford: $435
    • Includes 10' x 10' Booth (8' back drape and 3' side drape), ID sign, 6' table with skirt, 2 chairs, trash can
  •  Santa Clara: $435
    • 10' x 10' Booth (no drape, no ID sign), 6' table, 2 chairs, Trash can
  • St. Paul: $420
    • Includes 10' x 10' Booth (8' back drape and 3' side drape), ID sign, 8' table with skirt, 2 chairs, shared trash can

Remember: There are No Booth Demo Fees!

Attraction space: $5 per sq. ft.

  • Only available at NACA Hartford
  • If you'd like to purchase Attraction Space, contact Member Relations.

Make sure you've read the rules of the marketplace to understand what is and isn't permitted. If you're planning to do demonstrations of any kind (close-up magic, etc.), you'll indicate that on the booth information form you'll receive in your booth purchase confirmation email and need to ensure you have the proper insurance and permissions, if needed. Questions about this? Contact Toire Vince at the NACA Office.

Booth Purchases & Selection

Booths are purchased through event registration and then booth selection occurs in our exhibitor platform. In the exhibitor platform, you’ll be able to view available booths, potential neighboring exhibitors, confirm exhibitor details, and more. More information on Booth Purchasing & Selection here.

Booth sales open on:

  • June 1 – 20+ year members
  • June 3 – 10+ year members
  • June 5 – All members

Marketplace Booth Floor Plans:

2025 NACA Conferences Booth Image.png

 

Santa Clara Booth Setup

 

Attraction-Space-Pictogram.png

 

 

Registration

A minimum of one (1) Full Registration is required for each company exhibiting in the Campus Activities Marketplace for each conference. Day passes are also available.

Click on the conference below to visit the conference page to register (starting June 1):

26 NACA Winston-Salem Logo Small Color 290x212.png

NACA Winston-Salem

Oct. 8-10 2026 in Winston-Salem, NC

26 Hartford Logo Small Color 290x212.jpg

NACA Hartford

Nov. 5-7, 2026 in Hartford, CT

NACA Santa Clara Logo Small Color 290x212.jpg

NACA Santa Clara

Nov. 12-14, 2026 in NACA Santa Clara (CA)

NACA St Paul Logo Small Color 290x212.jpg

NACA St. Paul

NACA St. Paul (MN) - Apr. 8-10, 2027

 

Step 5: Book your hotel room.

All registered delegates of the event are expected to stay inside the conference hotel block. If you do not stay in the conference hotel, or you choose to book outside of the block, you should choose the Non-Discounted Registration fee, which is $100 more per full conference registration. If the discounted fee is paid and you do not stay in the block, a $100 registration fee will be assessed post event.

If you are not booking a hotel due to your close proximity to the conference site or other unique circumstances, or are not able to secure rooms using the booking link, please email [email protected] to avoid being assessed this fee. Hotel reservations should be made using the booking link on the NACA website by the reservation deadline listed.

Hotels & Travel

Step 6: Consider submitting an education session proposal.

Presenting is an excellent opportunity, as you share expertise and demonstrate knowledge on topics relevant to students, school staff, and associates.

Upcoming ed session proposal deadlines for 2026-27:

  • NACA Winston-Salem: July 30
  • NACA Hartford: August 27
  • NACA Santa Clara: September 3
  • NACA St. Paul: January 28, 2027

Learn more about & submit Ed Session Proposals.

Step 7: Consider sponsorship opportunities.

We are excited to roll out various conference sponsorship opportunities for associate members. These opportunities are designed to be highly visible and intentional to assist associate members with growing their business and exposure to NACA school members. Learn more about Conference Sponsorships.

Updates for 2026-27:

  • New Sound Bites Showcase sponsorships: two 15-minute performance sessions on Friday morning
  • New Wellness sesshion sponsorships: a 30-minute program on Friday or Saturday morning for programs including, yoga, mindfulness, sound baths, zumba, etc

 

 

What's Next?

That all depends. If you didn't submit to showcase, all you have left to do is design your exhibit booth(s)! Make sure you've read the rules of the marketplace to understand what is and isn't permitted. If you're planning to do demonstrations of any kind (close-up magic, etc.), you'll indicate that on the booth information form you'll receive in your booth purchase confirmation email and need to ensure you have the proper insurance and permissions, if needed. Questions about this? Contact Toire Vince at the NACA Office.

Once selections have been announced, you will fall into one of the three categories below:

I got selected to showcase!

Congratulations! You're well on your way to performing in front of hundreds of students and advisors who make the decisions regarding entertainment and programming on their campuses. You will receive a letter of intent, which will need to be returned to NACA along with your showcase fee, to secure your spot on stage. 

Conference Showcase Fees
The 2026-27 Associate Guide includes further details on these fees, as well as important deadline, cancellation and refund information.

  • Spotlight Low/High - $470
  • Roving Artist - $470
  • Variety - $565
  • Emcee - $720

I'm an alternate.

Hey, not bad! While a showcase slot is not guaranteed, there is still a chance that you can end up on stage.

Alternates are listed in order and sorted by showcase category. If a selected act declines their slot or cancels for any reason before the conference, the first alternate in that category will be contacted and offered that slot. If they accept, then all remaining alternates will move up one spot in the order. In other words, the second alternate becomes the first, the third becomes the second, and so on. If any alternates ahead of you cancel, you will also move up the list accordingly.

To secure your alternate slot, you will need to return your letter of intent along with the alternate fee.  If you get offered a showcase slot, this money will count toward the showcase fee. 

Conference Alternate Showcase Fees
The 2026-27 Associate Guide includes further details on these fees, as well as important deadline, cancellation and refund information.

  • Spotlight Low/High - $235
  • Roving Artist - $235
  • Variety - $285
  • Emcee - $235

I didn't get selected this time.

You may not be performing live at the conference, but you can still make great connections and even book gigs in the Campus Activities Marketplace! Introduce yourself to campus decision makers, provide examples of your work, and even discuss potential dates during the conference. You may be just what a campus is looking for, even if they don't get to see you perform live.


People's Choice Showcase

If you have never showased at a NACA event and have minimal tech needs, consider applying for the new People's Choice Showcase. This showcase is selected virtually after the showcase selection process, but before the conference starts.

  • Fees:
    • $0 for acts that applied to showcase, but were not selected
    • $50 for acts that did not apply to showcase.
  • Deadlines:
 

Winston-Salem

Hartford

Santa Clara

St. Paul

Application Period

Aug. 13

Sept. 10

Sept. 17

Feb. 11, 2027

Voting Round 1

Aug. 20 - 27

Sept. 17 - 24

Sept. 24 - Oct. 1

Feb. 18 - 25, 2027

Voting Round 2

Aug. 28 - Sept. 4

Sept. 25 - Oct. 2

Oct. 2 - 9

Feb. 26 - Mar. 5, 2027

Winner Announced

Sept. 5

Oct. 3

Oct. 10

Mar. 6, 2027

Payment Due Sept. 12 Oct. 10 Oct. 17 Mar. 13, 2027

 

People's Choice Showcase

People's Choice Showcase

If you have never showcased at a NACA event and have minimal tech needs, consider applying for the new People's Choice Showcase. This showcase is selected virtually after the showcase selection process, but before the conference starts.

  • Fees:
    • $0 for acts that applied to showcase, but were not selected
    • $50 for acts that did not apply to showcase.
  • Deadlines:
 

Winston-Salem

Hartford

Santa Clara

St. Paul

Application Deadline

Aug. 13

Sept. 10

Sept. 17

Feb. 11, 2027

Voting Round 1

Aug. 20-27

Sept. 17-24

Sept. 24 - Oct. 1

Feb. 18-25, 2027

Voting Round 2

Aug. 28 - Sept. 4

Sept. 25 - Oct. 2

Oct. 2-9

Feb. 26 - Mar. 5, 2027

Winner Announced

Sept. 5

Oct. 3

Oct. 10

Mar. 6, 2027

Payment Due Sept. 12 Oct. 10 Oct. 17 Mar. 13, 2027
×

2026-27 Conference Info Coming June 1

Information on 2026-27 conferences will be available the afternoon of June 1.