NACA Milwaukee

Presenters: Stacey Sottung, OnCampusText; Allison Marconi, Forbes Marketing Group

Audience: Undergraduates

Description:

Marketing in 2026 is about understanding the fundamentals. Stop throwing content at the wall to see what sticks. Branding, print marketing, digital marketing and having a complete strategy are your avenues to success. Each pillar is just as important as the next one. This session will dig into all of the facets of a complete marketing plan so that attendees can improve their campus communication leading to higher attendance at events. This is the first of a four-part marketing track that you can attend this weekend!

Presenter: Stacey Sottung, OnCampusText; Allison Marconi, Forbes Marketing Group

Audience: Undergraduates

Description:

Who doesn't like free stuff!? Give the students what they want! Cool, unique, and FREE give-a-ways. This is where we talk about what is hot and unique in regards to all things SWAG. Custom give-a-ways are a great way to promote YOUR brand and YOUR event. This is a HUGE part of marketing. This session will dig into why promotional items are a fundamental part of a successful organization and show attendees how they can create a call to action AND give the students something really cool to have in their day-to-day life. This is the second of a four-part marketing track that you can attend this weekend!

Presenter: Stacey Sottung, OnCampusText; Allison Marconi, Forbes Marketing Group

Audience: Undergraduates

Description:

Your student organization is a business, are you marketing it like one? The social media of your program board is a KEY factor in reaching your student body and let's face it, not everyone is amazing at it. Text message reminders are the leading way to get that extra attendance bump, are you using them? This session will explore how to create content both on social media platforms like Instagram and Tiktok and then pair them with strong call to actions through text message reminders to ensure that your event attendance is as strong as you want it to be! This is the third of a four-part marketing track that you can attend this weekend!

Presenter: Stacey Sottung, OnCampusText; Allison Marconi, Forbes Marketing Group

Audience: Undergraduates

Description:

The final session of the marketing educational track will give students the opportunity to develop a complete marketing plan for an event. Using the tools learned in previous sessions they will be given a budget and a timeline and must collaborate with others in the session to form a plan. Additionally, students will have the opportunity to share with each other successful marketing tactics on their campus with hopes that another campus could use that idea on their own campus in the future. NACA will award any campus member who attends all four sessions of a track a Certificate of Completion.

Presenters: Jason LeVasseur, Jason LeVasseur & the Rock Start Project

Audience: Undergraduates

Description:

Turn campus involvement into career-ready confidence. Student leadership roles, campus jobs, and involvement experiences are powerful - but students often struggle to articulate their impact. Involvement to Impact Lab helps students translate what they do on campus into clear, professional language employers understand. Through a simple, practical framework, students learn how to connect their roles, tasks, and actions to real leadership skills and outcomes. Advisors love this session because students leave with tangible résumé and interview language - and the confidence to own their story.

🎯 Ideal as a career readiness workshop, leadership conference session, or capstone experience.

Presenters: Jason LeVasseur, Jason LeVasseur & the Rock Start Project

Audience: Undergraduates

Description:

Because leadership gets tested in moments of tension. Disagreements are inevitable - but escalation is not. Keepin’ Cool gives student leaders practical tools to stay calm, communicate clearly, and lead with empathy during tense situations. Through real-life scenarios and guided practice, students learn how to recognize rising conflict, regulate their responses, and create solutions that strengthen relationships instead of damaging them. Advisors value this workshop for its immediate application in student organizations, residence life, and peer leadership environments.

🎯 Highly effective for student organizations, peer leadership teams, and residence life staff.

Presenters: Jason LeVasseur, Jason LeVasseur & the Rock Start Project

Audience: Undergraduates

Description:

Strong clubs grow on purpose - not by accident. Recruiting members is one thing - keeping them engaged is another. Teamwork in Tune gives student leaders proven strategies to build belonging, strengthen collaboration, and sustain long-term engagement in their clubs. Using Tuckman’s Stages of Group Development as a practical framework, students learn how teams evolve, where breakdowns happen, and how to lead their group through growth. Advisors value this workshop for its direct impact on recruitment, retention, and team culture.

🎯 Ideal for student organizations, club officers, and involvement leadership teams.

Presenters: Jason LeVasseur, Jason LeVasseur & the Rock Start Project

Audience: Undergraduates

Description:

Because great organizations don’t restart - they evolve. Strong leadership transitions are the difference between momentum and burnout. Passing the Torch equips student leaders with the tools to recruit, mentor, and prepare the next generation of leaders while preserving institutional knowledge. Students learn how to document processes, transfer relationships, and build a leadership legacy that lasts beyond their term. Advisors value this workshop for its direct impact on continuity, sustainability, and long-term organizational success.

🎯Ideal for outgoing officers, leadership transitions, and executive boards.

Presenter: Briana Hansen, Sex Rules

Audience: Undergraduates

Description:

Tough topics don’t have to be mind-numbing, awkward, or overwhelming. In this playful and purpose-filled session, you’ll get a front-row seat to some of the most interactive activities from two delightful interactive educational programs Sex Rules and Feeling Risky.

Through insightful games, thoughtful humor, and a big-picture perspective, you’ll see how a little fun can make difficult conversations easier, break down barriers, and keep participants engaged.

Come ready to laugh, connect, and discover why serious lessons stick best when they’re seriously fun.

Oh, and there will be prizes for people who play along!

Presenter: Briana Hansen, Sex Rules

Audience: Undergraduates

Description:

In a world filled with digital echo chambers, it has become both more challenging and more important than ever that we figure out how to work through tough conversations.

In this workshop, we will explore conflict with curiosity, focusing on how each individual can figure out the best way to approach it. And, how to find and maintain connection within it.

Plus, we’re going to have some fun and give away prizes in the process.

Presenter: Tom Krieglstein, Swift Kick Leadership

Audience: Undergraduates

Description:

Just like on a dance floor, every campus event experiences varying levels of student engagement, from the programming board members running the show to the students who scroll past your Instagram post without a second glance.

The same tactics that create successful social change on a dance floor; connections, relevancy, models of success, and motivation, also work to increase attendance and engagement at any campus event. DFT provides student programmers with a new model for filling seats, creating buzz, and building a campus-wide Culture of Connection that turns one-time attendees into loyal event regulars.

Presenter: Tom Krieglstein, Swift Kick Leadership

Audience: Undergraduates

Description:

Feeling overwhelmed? Stress can have a massive impact on your overall health and daily functioning. It’s not about how much stress you carry with you, but rather how you manage your stress. Your ability to manage your state at any given moment is a powerful skill to develop. In this session we’ll dig into what exactly is “your state” and the secrets to being able to manage your state at any moment to achieve your ideal outcome in any situation.