Wednesday, September 25, 2019
A Five-Step Framework for Achieving Student Engagement
Every campus activities office aims to engage students. It seems simple. But what exactly is engagement? How is it achieved?
This webinar examines the concept of engagement, and it proposes a research-informed framework for approaching student engagement. Through a structured, five-step process of Awareness, Interest, Attendance, Participation, and Leadership, this framework helps participants learn to tailor engagement strategies to their specific audiences, to increase attendance at programs, and to build stronger organizational leaders. From marketing to member recruitment and beyond, this framework is applicable to all campus activities offices and student organizations wishing to increase their impact on campus.