NACA® Northern Plains - Important Dates


Every campus activities office aims to engage students. It seems simple. But what exactly is engagement? How is it achieved?

This webinar examines the concept of engagement, and it proposes a research-informed framework for approaching student engagement. Through a structured, five-step process of Awareness, Interest, Attendance, Participation, and Leadership, this framework helps participants learn to tailor engagement strategies to their specific audiences, to increase attendance at programs, and to build stronger organizational leaders. From marketing to member recruitment and beyond, this framework is applicable to all campus activities offices and student organizations wishing to increase their impact on campus.


Kristin Kreher works as the Coordinator for Student Activities at IUPUI. Within her role, she serves as the primary adviser to the Student Activities Programming Board, facilitating student engagement through more than 60 annual programs including IUPUI’s largest spring tradition, a carnival named Jagapalooza. Additionally in her role, she co-advises the Graduate and Professional Student Government and is the faculty adviser for the Theta Zeta chapter of Alpha Sigma Alpha.

Kristin earned her Master’s degree in Student Affairs Administration in Higher Education from Ball State University and her Bachelor’s degree in Communications: Advertising from Bradley University. She was named the NACA Mid America Outstanding New Professional in 2018, and she serves as Coordinator for the 2020 Student Government Institute – East. In all she does, Kristin enjoys blending her communications education with her student affairs knowledge to create intentional strategies for engaging students.