NACA® Northeast - Block Booking Tips

Before the Conference

Building Better Blocks (Block Booking Tips)

  • Select a student Block Booker.
  • Review NACA online training materials with your student block booker.
  • Create a process with your student programming board to allow your NACA delegation to make on-site-selection decisions.
  • Work with your student Block Booker to facilitate discussions about programming priorities and make a list of the types of acts and novelties you're looking to bring to campus.
  • Communicate with departments, organizations, offices, etc. with whom you have upcoming collaborations to discuss potential booking opportunities while at the conference.
  • Organize a 12-month calendar that includes known event dates in order to avoid booking during unavailable dates. Contact campus partners for their future event dates to avoid overlapping programs.
  • Make a list of people with whom you may need to get in touch during the conference. For example, you may need to contact someone to reserve a venue for an act you're Block Booking.
  • Bring a copy of your budget so you know how much you can spend.
  • Consider creating and printing business cards for your student programming board to give to associate and school members you meet during the conference.
  • Ensure students and staff understand Block Booking commitment and interest levels as they relate to your institutional policies. Block Booking is designed to include all member schools in the process. It's important to note, you can participate in Block Booking without requesting a contract on site.

At the Conference

  • Arrive on site between 11:00 a.m.-1:45 p.m. to get settled before the conference begins.
  • Your full delegation should attend the Conference Orientation and Opening Dinner.
  • Discuss and assign educational sessions. Disperse members of the delegation to cover as many sessions as possible. Don't have two or more members of your delegation in the same session. Balance the interests of the institution, student organization and the individual when determining which sessions each delegate should attend.
  • Encourage members to take copious notes and collect many resources to share with other members of the organization.
  • Have a group debriefing after attending a block of sessions or after the conference so everyone receives the benefit of as many sessions as possible. This group could also include student and staff members at your institution who could not attend.
  • Take advantage of special opportunities during the conference – School Swap, Late-Night Special Events, etc.
  • Each delegate should attend all of showcases.
  • Stop by each booth in the Campus Activities Marketplace to meet artists, performers and agents and exchange information with them.
  • Get event ideas and contact information from other schools because you can ask them if they have tips on logistics, advertising, etc. for a particular kind of event in case you plan a similar event.
  • Meet new people and encourage students to do the same – remember, associate members are people, too.

Building Better Blocks (Block Booking Tips During the Conference):

  • Attend Block Booking Orientation. Even if your institution has a history of Block Booking, sessions will inform you of changes and updates.
  • Attend all Block Booking meetings.
  • Take full advantage of every Campus Activities Marketplace session. Work with your delegation to utilize the entire Marketplace time to talk with as many associate members as possible.
  • Meet and converse with other schools inside and outside of Block Booking meetings.
  • Schedule time for your delegation to debrief ideas and experiences daily while making decisions about acts you'd like to book.
  • If your delegation includes someone with interest in Block Booking besides your official student Block Booker, consider having the student shadow your Block Booker as opportunities allow.

After the Conference

  • Have delegates complete a post-conference report. This can be an informal presentation to their peers, a written description or through any creative way to communicate all your delegation saw and learned at the conference. No matter which approach you take, be sure the entire delegation shares information learned at the conference with the rest of your programming board.
  • Review materials on showcasing acts and other acts/companies in which the delegation is interested.
  • As a group, review the conference for the delegation and follow up with the business contacts you made.

Building Better Blocks (Block Booking Tips After the Conference):

  • Work with your delegation and student Block Booker to present information and additional booking opportunities to the student programming board and other relevant audiences.
  • Stay in communication with associate members and continue to upgrade interest levels and form/solidify blocks.
  • Record any important tips and notes about the Block Booking process/experience to pass on to your next student Block Booker.


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