NACA Strategic Plan - 3 to 5  Year Planning Horizon

 Outcome-Oriented Goals
Goals are outcome-oriented statements that represent what will constitute the organization’s future success. The achievement of each goal will move NACA towards the realization of its vision. The goals are not in any order of priority. Every goal will need to be accomplished if the organization is to fully achieve its vision.

On the next pages, each goal is accompanied by a set of objectives, which represent key issues affecting NACA’s ability to achieve the goal and articulate milestones against which to measure progress.

 Goal 1 – Professional Development
Through the development of a comprehensive educational strategy, NACA will be the preeminent learning source for its members.

Objectives:
        • Increase engagement and participation of knowledgeable experts and seasoned 
           professionals.
        • Increase value of educational experiences.
        • Expand and improve educational delivery mechanisms.
        • Increase selectivity of invitation to participate as a presenter/facilitator of educational
           programs.
        • Evaluate and increase resources directed to the educational strategy.

 Goal 2 – Research/Outcomes 
Through NACA’s efforts, there will be a robust research agenda that advances campus activities in higher education.

Objectives:
        • Increase awareness of the value of conducting research.
        • Increase engagement and participation of members and member institutions in the research
           process.
        • Increase the allocation of resources directed toward research efforts.  
        • Improve and expand the production and publication of research data, findings and analysis,
           utilizing technology as appropriate.

 Goal 3 – Knowledge Source
NACA will be increasingly considered the most credible and trusted source of information about campus activities among our members, higher education and the entertainment industry.

Objectives:
        • Increase external awareness of NACA as a knowledge source.
        • Expand the use and application of research through a structure/mechanism.
        • Develop additional partnerships with other educational associations and associations within
           the entertainment industry.
        • Improve NACA’s use of technology as a mechanism to share/support/increase our 
           knowledge base.

 Goal 4 – Inclusive Membership
NACA will develop and implement programs and services that support its diverse and inclusive membership culture.

Objectives:
        • Increase the Association resources devoted to this goal, and expand access to them.
        • Strengthen partnerships within the education and entertainment communities.
        • Increase member participation in all Association activities.
        • Increase recruitment and retention of more diverse membership.
        • Improve the perception that the Association is practicing its values.

 Goal 5 – Business Networks
All NACA members will see increased value in their participation and access to business opportunities.

Objectives: 
        • Increase opportunities to preview talent via technology.
        • Expand access to new and existing business opportunities.
        • Maximize opportunities to encourage and facilitate productive change, in part through reducing
           the cultural and operational barriers within the Association which may impede change.
        • Increase member awareness of the changing dynamic of the talent booking process.
        • Increase member participation in and utilization of innovative methods of booking talent.

 Goal 6 – Advocacy
Through proactive advocacy, NACA will increasingly influence the dialogue on campus activities issues.

Objectives:
        • Develop a method of identifying key issues, as well as an appropriate structure for managing 
           the Association’s communication of its position on these issues and effectively leveraging 
           that position to affect positive change.
        • Increase awareness of the value and benefit of advocacy activities to the membership.
        • Increase the Association’s knowledge of current and emerging campus activities issues.
        • Expand partnerships with relevant groups.