NACA Strategic Plan - 10 to 30 Year Planning Horizon

 Core Ideology & Envisioned Future
Core ideology describes an organization’s consistent identity that transcends all changes related to its relevant environment.  Core ideology consists of two notions: core purpose – the organization’s reason for being – and core values – essential and enduring principles that guide an organization.

Envisioned future conveys a concrete, but yet unrealized, vision for the organization.  It consists of a big audacious goal – a clear and compelling catalyst that serves as a focal point for effort – and a vivid description – vibrant and engaging descriptions of what it will be like to achieve the big audacious goal.

 Core Ideology
Core Purpose: To advance campus activities and its contributions to higher education through learning and entertainment.

Core Values
NACA shares a belief in and commitment to:

• Supporting a collaborative environment among members and other organizations;
• Timely and effective communication;
• The development of an inclusive culture;
• Ethical behavior;
• Responsible fiscal management of the organization;
• Respect for individual points of view and philosophical perspectives; and
• Commitment to the timely use of appropriate technology to enhance programs and services.

 Envisioned Future
Big Audacious Goal: To be the premier association for campus activities and essential to the success of our members.

Vivid Descriptions
There will be universal recognition that campus activities are integral to the overall educational experience. Campus activities will exist in an atmosphere/climate of learning. Students will gain more knowledge about their responsibilities on their campus and also about their own leadership abilities. They will gain skills that they can transfer to their careers and life.  There will be valid and useful research that student activities enhance the education of students.

We will think of ourselves as “educators” as well as “programmers.” There will be an increased focus within NACA on research and publications of real substance, educational experts in the organization, schools referring to the organization to see where they should be going, leading the way in change and development.

When people think of campus activities, they will think of NACA. We will be seen as the authoritative source for professionals working in campus activities. We will be identifying the latest trends in entertainment and the field of campus activities, on the cutting edge of programming, developing issue oriented programs and resources for member schools, and, enhancing educational components/ workshops/sessions at the conferences.

Within the Association, there will be mutual understanding of the need to balance business and education, characterized by:

• the effective use of cutting edge technology in all aspects of programs and services;
• a consistently high level of volunteer energy and enthusiasm; and
• a dynamic staff that understands the industry and higher education and can support the vision.