Associate Membership

Associate membership in NACA is an effective way to put your agency, firm, or act directly in touch with talent buyers from more than 950 member colleges and universities across the country. Because college programming boards change on a regular basis, ensuring that your name, programs or products remain in front of students and campus activities professionals from year to year can be a real challenge. NACA helps you meet that challenge by offering a wide range of services designed to promote name recognition and exposure to the college market, as well as a variety of opportunities for professional and business development.

2013-2014 Associate Membership Application                                    

• You promote or represent lecturers, bands or any other performing artist
• You're a self-represented artist or performer
• You sell, market or promote programs, services and products in the college market

 Read a testimonial about how NACA has worked for an associate member.

How Much Does it Cost?
The cost of associate membership depends on what level of membership you'd like. The national associate membership gives you access to our entire school membership, the National Convention and all conferences, while the regional associate membership category is designed for those who wish to concentrate on the college market in just one NACA region.

View the NACA regions

** National and regional associate members that represent multiple artists and programs will be designated as “general” members. National and regional associate members, such as novelty/inflatable companies, promotional product companies, film companies, etc., that provide programs or services that do not include a live presentation or performance will be classified under the “General” associate member designation.

 Self-Represented/Solo Artist are defined as those artists that actively tour and perform on campuses but that are not represented by a member firm that may also represent multiple other artists or programs. The self-represented artist can be a solo performer, a band, a comedian, a lecturer, etc, with the guiding rule being that they are not represented by a company or person that also represents other acts, artists or programs.

 Your Associate membership does not include fees that may be required for the Convention and regional conferences. Such as:

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General Overview
In 1960, a group of school representatives formalized a simple and practical idea to help increase the buying power of their campus programming dollars. They developed a process that allowed schools within close geographical proximity to work together to share travel and other logistical costs for artists and performers booked for campus shows over a certain block of dates. This process, now known as Block Booking, forms the cornerstone of the National Association for Campus Activities (NACA).

More than 50 years after that first meeting, NACA has evolved into the nation’s largest collegiate organization for campus activities, with programs and services designed to reflect the field’s increased responsibilities for student leadership development as well as entertainment programming. NACA’s activities and services link the higher education and entertainment communities, providing a unique forum for business and professional development, information exchange and networking.

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Associate membership in NACA is an effective way to put your agency or firm directly in touch with talent buyers for nearly 1,000 colleges and universities across the country. Because college programming boards change on a regular basis, ensuring that your name and programs or products remain in front of college buyers from year to year can be a real challenge. NACA helps you meet that challenge by offering associate members a wide range of services designed to promote name recognition and exposure to the college market, as well as a variety of opportunities for professional and business development. If you are selling, marketing or promoting programs, services and products in the college entertainment market, NACA is the association for you!

Benefits of an associate membership include:

 The NACA® National Convention: The largest campus entertainment marketplace in the country Attracting more than 2,000 delegates from nearly 450 member schools, NACA’s National Convention offers exhibit opportunities, live talent showcases, Block Booking to facilitate bookings, educational and professional development programs and much more. You must purchase exhibit space and be a national associate member to attend the NACA® National Convention.

 Regional Conferences:
Each of NACA’s seven regions holds a regional conference, providing associate members with additional opportunities to promote their talent, product or service (see Regional map below).  Regional conferences offer similar features to the NACA® National Convention, and combined, can expose your name and programs or products to more than 5,000 delegates from more than 750 schools. You must purchase a booth at the event and be either a national associate member or a regional associate member of that individual region, to attend a regional conference. NACA® Mid Atlantic also offers the NACA® Mid Atlantic Festival that provides opportunities for showcasing and exhibiting.

 Exhibiting
The NACA® National Convention, regional conferences and NACA® Mid Atlantic Festival provide associate members with the opportunity to exhibit and network in the NACA Campus Activities Marketplace or CAMP. The CAMP is where associate members can meet one-on-one with student buyers and their advisors.

 Showcases
NACA associate member exhibitors have the opportunity to submit artists and programs to showcase at the NACA® National Convention, regional conferences and NACA® Mid Atlantic Festival. Those chosen to showcase will perform live in front of the college buyers attending the event, giving buyers the chance to directly experience the show and determine their interest for their individual campuses. There are more than 80 showcasing artists and programs at the NACA® National Convention alone. Showcase submissions for the NACA® National Convention are solicited each year through Sonicbids or hardcopy submission. You will want to be familiar with how to submit, the selection process, as well as the fees associated with showcase performance and application.

 Block Booking
Block Booking is a process in which schools in close geographic proximity book an act for a block of dates. This allows schools to share many of the logistical costs and helps you provide more attractive pricing by letting your act confine its touring, localize its routing and, in the end, save money in touring expenses. The Block Booking process is a year-round effort for both associates and schools.

 Advertising Opportunities
Regular advertising in NACA publications can keep your company's name and its services in front of campus activities buyers. NACA publications are mailed directly to programming boards and campus activities advisors at NACA member schools. NACA advertising is an affordable, effective way to promote your business directly to buyers. Advertising opportunities include:

• Campus Activities Programming™: Published eight times a year, Campus Activities Programming™ is a full-color publication featuring news and articles about campus activities and the trade, including articles written by and for both school and associate members. With a circulation of more than 3,100, the magazine’s readership includes campus activities boards and advisors, as well as other areas of student life at NACA member schools and NACA associate members.
• The NACA National Convention Program: Each year, more than 2,000 delegates from schools across the country attend NACA’s National Convention. The NACA® National Convention Program, which is distributed on site, features information on Convention showcases, educational sessions, special events and other important Convention-related information.
• Regional Conference Programs: Individual regional conferences also publish conference Programs, which provide another advertising opportunity for associate members. These Programs are developed and published at the regional level and are a good way to get your name and information in front of a more geographically concentrated audience.
• NACA® National Convention and regional conference sponsorships: There are many sponsorship opportunities for NACA associate members at the National Convention, and at each of the seven regional conferences. Regional conference sponsorship opportunities range from in-kind donations to custom opportunities depending on the regions’ needs.

 Online Exposure and Information
NACA understands the value of exposure through technology. Associate members can submit their artists and performers’ tour schedules so that schools can view this information online. Schools members post reviews of artists and performers who visit their campuses; associate members can view these reviews online through Artist Performance Reports.

 Still Have More Questions?
No problem! You may find the answers on our Associate Member FAQ page.

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